Build a rock-solid foundation for your website
Want to know why some sites rank high no matter what, while others struggle even with great content? That’s the power of Technical SEO; the behind-the-scenes work that ensures search engines can crawl, index, and understand your site.
This course teaches you how to make your website fast, secure, mobile-friendly, and structured so that both users and search engines love it. Think of it as building a strong foundation; the prettier your content is, the better it performs when the base is solid.
What you’ll explore
- Crawlability & Indexability
You’ll learn how to make sure search engines can access every important page on your site. XML sitemaps and robots.txt files become your roadmap, guiding crawlers efficiently so nothing important gets missed. - Page Speed & Core Web Vitals
Slow websites frustrate users and hurt rankings. You’ll dive into metrics like LCP, INP, and CLS, learning how to speed up your pages and provide a smooth, reliable experience. - Site Architecture & Internal Linking
A logical site structure is key for both humans and search engines. You’ll master URL structure, internal linking, and hierarchical navigation so your content is easy to find and fully leveraged. - Mobile-Friendliness
With mobile-first indexing, a site that looks and works well on any device is essential. You’ll learn responsive design and simple, finger-friendly navigation techniques. - HTTPS & Security
A secure site earns trust. You’ll understand SSL certificates, HTTPS setup, and other security essentials that protect visitors and boost credibility. - Structured Data (Schema Markup)
Give search engines context about your content using schema. From products to reviews, you’ll learn how to create rich snippets that make your listings stand out in search results. - Canonicalization
Avoid duplicate content confusion. You’ll learn to use canonical tags to signal the “master copy” of your pages, protecting your rankings and keeping your SEO clean.
By the end of this course, you won’t just know what Technical SEO is, you’ll be able to audit, optimize, and future-proof your website. Your site will load faster, rank higher, and provide a better experience for every visitor.
Instructor
